Analysis the Fidelity Investment case Essay Example | Topics and Well Written Essays - 250 words

Analysis the Fidelity Investment case - Essay Example as 74% of fidelity’s employees felt more connected to their colleagues after teaching an apprenticeship and 95% reported improved team building traits. Eric Schwarz was interested on the shocking large drop outs of the disadvantaged students. Nearly 1.2 million students dropped out of high school every year. It was discovered that the middle school years were very critical in determining of whether the students would end-up graduating from high school. He thus sorts to establish a lasting solution through partnership with Fidelity Investment Company. This case therefore sorts to provide solutions to the middle level disadvantaged student. This was done through controlling the high rates of school drop-outs to successfully graduate and their after advance to college while at the same time fully participate in the civic and economic life of their communities. The success of a business is generally determined by its location, this is very essential for the investment. Locating a business within communities with vibrant arts organization and a rich cultural life is of great significance to the business. This is because the communities will greatly invest and the business will reap the benefits of economic growth, jobs and the quality of life in these communities. The benefits that a business receives from the community are as a resort of business contribution and giving back to the community. Businesses therefore should support to the art and school programs in the community just like the Fidelity Investment. The business planner make crucial decisions concerning the support community projects and by how much, these decisions are driven by; the community expectations, conflict reduction, risk management and technical competence and the value of the money. In the event that the local community feels that the local businesses are not sufficiently investing in the community, the residents tend to conflict with the company and eventually the business will

Biology Lesson 6 Exam Essay Example for Free

Biology Lesson 6 Exam Essay Question 1 2 points Save Epithelial, muscle, connective, and nervous are types of what? bones cells tissues (pages 846-847) organs Question 2 2 points Save Which of the following is NOT a structural characteristic of bone? Haversian canals periosteum connective bone (pages 851-852) bone marrow Question 3 2 points Save Freely movable, slightly movable, and immovable are types of what? bones subcutaneous tissues muscles joints (page 854) Question 4 2 points Save Which is NOT a characteristic or function of the epidermis? repair of damaged cells (page 861) flattened cells protection from outside forces  contain waterproofing protein Question 5 2 points Save Which type of blood vessel is both strong and elastic? capillary artery (page 873). Vein venule Question 6 2 points Save Which of the following are the smallest and most numerous blood vessels in the body? venules veins arteries Capillaries (page 874) Question 7 2 points Save Air moves through the bronchi to the alveoli by a network of tiny tubes called arterioles. venules. capillaries. bronchioles. (page 886) Question 8 2 points Save Which of the following lists the correct order of structures through which air passes as it enters the body and proceeds to the lungs? Nose, larynx, trachea, pharynx pharynx, nose, larynx, trachea nose, pharynx, larynx, trachea (page 886) pharynx, nose, trachea, larynx Question 9 2 points Save Most of the end products of digestion are absorbed into the circulatory system from which organ? liver (page 911) pancreas large intestine small intestine Question 10 2 points Save The mouth, small intestine, and kidneys have functions that involve the digestion of food, synthesis of vitamins, and filtering of the blood. intake, digestion, absorption, and elimination of food and its wastes. secretion of bile, digestion of food, and reabsorption of water. All of the above. Question 11 2 points Save Pancreas is to small intestine enzymes as stomach is to saliva. stomach is to proteins from amino acids. liver is to bile. (page 910) liver is to hydrochloric acid. Question 12 2 points Save Ureter is to urinary bladder as urinary bladder is to ureter. urethra is to urinary bladder. urethra is to ureter. urinary bladder is to urethra. (page 914) Question 13 2 points Save As urine passes through the nephrons in the kidneys, urine from the renal tubule empties into a larger tube called a(n) ureter. (page 914) collecting tube. Bowmans capsule. renal vein. Question 14 2 points Save Which of the following is the blood vessel with the largest diameter? capillary artery vein (page 874) venule Question 15 2 points Save The skin repels pathogens by functioning as a barrier. by producing antibodies. with sweat, which contains lysozyme. both a and c. (page 924) Question 16 2 points Save As a defense against pathogens, mucous membranes cover all of the bodys surfaces to act as an impenetrable barrier. line internal body surfaces that contact the environment. (page 924) produce antibodies to combat infection. secrete sweat, which has antibacterial enzymes. Question 17 2 points Save An allergic response is NOT typically caused by harmless antigens. pollen. histamine. both a and c. Question 18 2 points Save The function of neurons is to maintain a difference in electrical charge across the cell membrane. have specific ions cross the membrane through ion channels. maintain a membrane potential with charged ions on either side of the cell membrane. all of the above. (page 945) Question 19 2 points Save When an impulse moves down the axon, sodium ions first rush out of the cell. a small part of the axon momentarily reverses its polarity (page 946). The resting potential of the cell does not change. potassium ions are pumped into the axon. Question 20 2 points Save When a neuron is at rest, sodium ions are most concentrated inside the cell. potassium ions are most concentrated inside the cell. the outside of the cell is negatively charged. b and c. (page 946) Question 21 2 points Save After an action potential, the voltage-gated sodium channels close and then sodium ions diffuse into the axon. potassium ions flow out of the axon. (page 947) the membrane potential becomes positive. neurotransmitters cross the cell membrane. Question 22 2 points Save. Refer to the illustration below to answer this question. Which structure regulates movement and posture? A B (Cerebellum) C D Question 23 2 points Save Refer to the illustration in question 22 to answer this question. Which structure regulates intellectual function? A (Cerebrum) B C D Question 24 2 points Save The brain stem is responsible for directing information in the brain and secreting hormones. regulating vital functions and memory. (pages 951-952) motor processing and regulating homeostatic functions. sensory processing and regulating balance. Question 25 2 points Save. Which of the following is NOT a characteristic of the spinal cord? It runs through the vertebral column. It extends just below the rib cage. It uses spinal nerves to connect to the PNS. It has a dorsal and ventral root at each end. (pages 952-953) Question 26 2 points Save Which of the following is NOT a function of hormones? initiate behavior and reproduction (page 974) coordinate the production and use of energy maintain nutrition and metabolism react to stimuli from outside the body Question 27 2 points Save The gland that is stimulated during emergency situations (causing the fight-or-flight response) is the  hypothalamus. thyroid. adrenal. (page 985) pituitary. Question 28 2 points Save Development and maintenance of female sexual characteristics are mainly stimulated by secretions of the pituitary. hypothalamus. pancreas. ovaries. Question 29 2 points Save Thyroid hormones stimulate cell metabolism and growth. (page 984) slow growth of their target cells. stimulate synthesis of DNA. bind to receptor molecules on the target cells surface. Question 30 2 points Save Which of the following is NOT a major structure of the male reproductive system? testes corpus luteum epididymis urethra Question 31 2 points Save. A sperm cell consists of a tail used for locomotion and a head that contains ____, which help(s) the sperm cell penetrate an egg cell. semen RNA enzymes (page 997) mucous Question 32 2 points Save After the ovum leaves the ovary, what is the first structure it passes through? corpus luteum cervix uterus fallopian tubes (page 1000) Question 33 2 points Save Which of the following is NOT a major structure of the female reproductive system? bulbourethral glands uterus ovary fallopian tube Question 34 10 points Save Match the terms in Column I with the definitions in Column II. Skeletal system F endocrine system H immune system C reproductive system I muscular system F circulatory system D digestive system G respiratory system A excretory system J nervous system E A. regulates supply of gases from ATP production B. provides negative feedback signals C. protects body against foreign dangers D. rapid transit for liquids and gases E. primary regulator of sensory functions F. provides support and means of motion G. processes materials for growth and maintenance H. makes cells used in circulatory system I. only system in which meiosis occurs J. takes out whats not wanted in the blood.

Pro-Death Penalty Essay -- Pro Capital Punishment Essays

There are a total of 3,350 inmates currently on death row. These people include all of the main races in America. In 1965 Robert Massie murdered a mother of two in California during a robbery. Mere hours before he was scheduled to be executed. A stay was issued so he could testify, he had found evidence to support his cases and got parole and a second chance. Eight months later he robbed and murdered a businessman in California. This is a obvious that the death penalty should not be abolished, better yet supported in all states. The death penalty will prove to all mentally unstable criminals the horrors of death and will force them to face it eye to eye if they choose to commit the crime. Capital punishment is active in 36 states. 10 of those states have 100 or more inmates on death row. ?Over the past decade the murder rate has dropped dramatically?(Elliot, David/Marquis, Joshua). This is a rather obvious reason why the death penalty is working. The percentage of murder rate per 100,000 were between 4.5-6.8. Even though the south had the highest murder rate, they were executing the most. Texas had a staggering 405 executions since 1976. 26 of those executions were in 2007. Obviously by this information it shows that states are doing what is right to show their criminals to think twice whether they should commit the crime or not. A rather interesting fact is that 57% of inmates executed were white rather than black. Blacks are often commit more murders than whites but still whites are put to death. The reason is that blacks often commit small murders while whites commit large scale murders and sometimes a massacre. A prime example is the shootings at Virginia Tech. The culprit was Asian. Asians account for only 7% of inma... ...annot be executed. The law was only reinstated in 2005, so 22 defendants have been executed as juveniles. America has been split in the region where executions have happened. The south claims 901 executions. While the northeast has only 4 executions. The two oddballs out are Texas and Virginia which are in second with 503. Texas alone has 405 executions while Virginai has 98. Every state has at least 1 execution. While 42 have more than or equal to 2 executions. In conclusion is still active in many parts of the world including US. Nobody deserves to die unless they have committed a act of hatred toward humanity or a sign of obvious mental problems. Thus the death penalty will once and for all prove to mentally unstable criminals the true horrors of death and will literally force them to face it eye to eye if they choose to commit the crime.

The Hound of the Baskervilles by Sir Arthur Conan Doyle :: English Literature

The Hound of the Baskervilles by Sir Arthur Conan Doyle Examine how Conan Doyle establishes the setting for the novel in the opening four chapters. How effective do you consider this to be? â€Å"The Hound of the Baskervilles† was written in 1902 when the detective genre had been established in England for around 50 years, by authors such as Wilkie Collins and James Anderson who published â€Å"Murder She Wrote†. Arthur Conan Doyle contributed to the development of this genre by creating Sherlock Holmes & Dr.Watson in a range of popular short stories released in magazines. He was one of the most significant, influential authors to this genre as he created the most famous detective, in fiction, in Sherlock Holmes. Sherlock Holmes was first introduced in â€Å"A Study in Scarlet† which was published in 1887; this won a lot of success and meant that Holmes featured as a main character in future stories and novels written by Doyle. Doyle, born in Edinburgh, Scotland began practicing medicine in 1882; his knowledge from his education comes through in his writing and there are many references to scientific sources. This gave his writing a new dimension and was new for readers at the time which perhaps even contributing to the popularity of his writing. In â€Å"The Hound of the Baskervilles† Doyle establishes the setting through five main aspects. These are a sense of time, places, genre, the plot and characters. An important aspect of the setting is how Doyle presents the main characters, their relationships and personalities. Doyle introduces 4 of the main characters in the opening chapters and begins to establish their relationships most noticeably between Holmes and Watson. The main characters are Holmes, Watson, Dr. Mortimer, the Baskerville family and of course the hound itself. These different characters are introduced in different chapters through different methods. This is for a number of reasons; to differentiate them, to let each of them have a different impact in the novel and because of the tradition from previous stories containing some of the characters. Holmes and Watson are not described in great detail but introduced in the opening chapters through their dialogue. Doyle did this as he didn’t need to introduce them in more depth as they had already been well established to the readers through other short stories in which they appeared before â€Å"The Hound of the Baskervilles†. Readers at the time already had a sense of their personalities and physical features through their earlier introductions. Holmes and Watson have a strong relationship in the novel which is shown by the way they talk to each other, their actions and the way they both try to solve the crime.

Date Rape Essay

Introduction Popular views on commital of rape are confined on the idea that a stranger, the supposed perpetrator settles on a secluded or dark area and forcibly attacking someone, before inflicting sexual contact. While this may appear to be true, it is now a basic reality that rapists aren’t just strangers. Even people we know: friends, acquaintances, relatives and co-workers are possible suspects. In fact, about half of the victims of rape know their perpetrators. Incidences of commital of the crime seemed to be alarmingly high as it comprised fifty to seventy-five percent of all accounted rape cases. But even these data do not speak of the actual figures. The University of Buffalo’s Student Affairs cited a conservative FBI statistics which provided that only three and a half percent of all forms of rape are reported. By examining and analyzing available results, this paper tries to answer questions surrounding date rape, which as follows: a) What is date rape?, b) How did it evolve?, c) What are its causes?, d) What are the risks factors?, and e) What are the necessary interventions? Anwering these questions would enable us to provide the necessary information regarding date rape. Definition and history of date rape Of the cases reported, majority of it appears that the perpetrator is a victims’s acquaintance. While it is assumed that most of this acquaintances, ranging from friends and acquaintances to dates, romantic partners, and spouses or domestic partners do not necessarily end up in violence, in certain instances and causes, rape happens. For this study, when forced sexual intercourcourse takes place between two acquaintances, it is called date rape or acquaintance rape (Homeier, et al., 2006). Date rape, on an initial public sense, is defined to be a subset of acquaintance rape where two people involved in a romantic relationship engage in nonconsensual sex. But in the case of acquaintance rape, relationship (romantic or professional) has no bearing of the situation; hence, it can be described as plain and pure sexual assault or unwanted sexual contact. The law refers sexual assault to include the commital of rape (oral, anal, or vaginal intercourse) or the force penetration of any foreign objects in the genitalia (dildo, vibrator, including finger) without consent from the victim. Meanwhile, one of the early advocacy movements on date rape in the US was pioneered way back in the 70’s in Delaware. The realization of an organization called Support Group for Victims of Sexual Offense (S.O.S.) founded by then Director of the Health Service Dr. Majorie McKusick was a driving force behind the idea to provide services to survivors of sexual assault. In 1988, SOS produced a brochure dedicated to date rape. At present, bearing a new name, the organization is continuing its efforts to raise awareness on date rape. III. Hypothesis But as to why many people fall on the verge of date rape and as to why individuals commit this crime, remains a broad subject open for discussion. Basing on facts and scientific studies though, leading experts and institutions underwent a series of researches about the topic, some of which have produced fair but contradicting results.   Given the extensive scope of this issue, this paper assumes that risk factors: perceived dating behaviors, external factors (drugs, alcohol), and attitudes of supposed victims and perpetrators constitute likelihood of dating violence and rape. Gravity of the crime Meanwhile, depending on the gravity of the case, non-penetration actions such as touching the private parts of the victim (e.g. buttocks, breasts, genitalia), naked or through clothing constitute an assault but not necessarily rape, albeit, these are detterent to the rape itself. Forcing another individual to touch another person’s private parts even against his/her will also constitute the same.   On the otherhand, the infliction of physical hostility, threats of aggression, or perform sexual contact with an unconscious, asleep, or intoxicated individual describe the force or advantage. Coercion, without the aid of force or hostility is also used such as grave threats, reaveling secrets, put the victim to shame, sack an employee or fail a student are forms of sexual harassment. The Crime scene Actions pertaining to date rapes are reported in strategic areas or venues, depending on the status and preferences of the supposed victim. As the name suggests, the crime usually pointed to locations related to the place of the date or meeting. The assault usually happens in secluded, dark, and private or even public and busy places (e.g. hotels, garden, beach, comfort rooms, cars or club houses). Some cases were reportedly committed in bushy, dark areas away from the human settlements. In the case of college students, date related violence was recorded within the university premises. This is proof to the fact that even the school is not even safe nowadays, more so, it has become a favorite venue for this crime. Commission of rape happens usually in a predictable and definite instance. This can be observed if the prospect is conscious of what is happening around him/her. But in most cases, the motives are already predisposed; hence, timing is of great consideration for the suspects to pursue with the aided or unaided sexual assault and for victims to escape the trap. Even in a promenade or a fair, where people are busy, perpetrators find a leeway to commit rape if not harassment. The targets While many people often think that rape only happens typically to women, this is not always the case. Even men also have experiences of sexual assault. Some even lead to rape, although it occurs frequently within heterosexual dating relationships. This scenario showed that date rape transcends gender, as in the case of people of every ethnicity, age, culture, religion, economic background, or sexual orientation. Just like the opposite sex sexual assault, the majority of same-sex cases occur between people who have close relationships. However, perpetrators as well as the survivors are not always gay or lesbian. Moreover, sexual assault can also be part of a bias crime against someone perceived to be gay, lesbian, bisexual, or transgendered the perpetrator in this instance can be either the same or opposite sex as the survivor. Although girls and women are the most often victims of rape – one in three women will be sexually assaulted in her life, men is also vulnerable to be raped. A study revealed that seven to ten percent of rape victims are male. Meanwhile, teenagers and young adults are four times more likely to be sexually assaulted than women in all other age groups. A USF-Counseling Center for Human Development report showed: that 52% of women students have experienced some form of sexual victimization, 1 in 8 college women have been raped; 1 in 12 college men admitted to sexually abusing women but did not consider themselves rapists; of the women raped, almost 75% didn’t identify it as such; 47% of rapes were by first or casual dates or by romantic acquaintances; and over 1/3 of the women didn’t discuss the rape with anyone, and over 90% didn’t report it to the police. Moreover, in a 1998 Minnesota Student Survey, approximately 9% of girls and 6% of boys had experienced date violence or rape. On the other hand, lifetime prevalence of date or acquaintance rape ranges from thirteen percent to twenty seven percent among college-age women and 20% to a high of 68% among adolescents. VII. Causes and Tendencies As to the cause of becoming a victim and becoming a rapist, an array of results from researches in the last decade revealed that behavior, perception, and external factors confronts both the victim and the perpetrator. On a study conducted on perceived causes of date rape, 142 undergraduates were presented with grids containing 9 causes listed by column and row. They were asked to indicate if they believed there was a causal link between each of the 72 causal pairings. The result placed emphasis on drunkenness, norms of dating, and society’s attitude to date rape. Misunderstanding of men’s behavior, male attitude on the unimportance of date rape, and need by males for dominance were seen as prime causes (Bostwick & DeLucia, 1992). Demographic characteristics that increase vulnerability to date rape include younger age at first date, early sexual activity, earlier age of menarche, history of sexual abuse or prior sexual victimization, and being more acceptable of rape myths and violence towards women.   Ackard & Neumark-Sztainer (2002) on the other hand associated date rape with the higher rates of eating disorder behaviors and suicidal tendencies, and lower scores on emotional well-being and self-esteem scales.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Teenage girls intentionally hurt by a date in the previous date are more likely to experience sexual health risks, including vulnerability to human immunodeficiency virus infection (HIV) and other sexually transmitted infections, or getting pregnant. Dating violence should also be included in reproductive health programs, and greater efforts to identify women experiencing violence while on date are needed among those providing care related to adolescent reproductive health (Silverman, 2004). Other risk factors include date-specific behaviors such as who paid the expenses, who drove, date, location and activity, as well as the use of alcohol or take drugs such as flunitrazepam (Rohypnol) (Rickert &Wiemann, 1998). A benzodiazepine with pharmacologic actions is similar to those of diazepam that can cause anterograde amnesia. Some reports showed that it is used as a date rape drug and suggest that it may cause violent behavior. The US government has already banned the importation of this drug which was introduced in 1984. Alcohol consumption that occurs within the context of the date can lead to: the misinterpretation of friendly gestures or cues as sexual invitations and the female’s inability to ward off a potential attack. Kanin (1985) proposed that perpetrators’ deviant sexual behavior has often been portrayed as the result of frustrated but legitimate sexual exhaustion. This study of the perpetrators reveals that as a product of a hypersexual socialization process, these men are sexually active, aspiring, and successful. Due to an exaggerated desire levels viewed as responsible for instituting a high degree of sexual disappointment, this acute relative deficit is a significant process reponsible for the rape episodes. VIII. Interventions   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dating violence happens among teemagers which bears common and unique risk factors for dating violence found across adolescents grouped by sex, race/ethnicity, and prior victimization. Rickert, et. al., (2002) described that efforts to lessen dating violence should (1) increase the use of screening tools that measure victimization as well as contextual parameters that will promote promote dating violence; (2) increase self-efficacy to promote safer sex; (3) reduce the use/abuse of alcohol and other drugs that facilitate dating violence; and (4) eliminate the influence of negative peer behavior. Interventions to prevent dating violence will likely also lower unwanted pregnancy rates, HIV-AIDS, and sexually transmitted diseases (STD’s)among young people.. Old town beliefs of a woman being unable to rape another woman and a man with another man – these make survivors hard to find someone to talk to, avail services, or even believe themselves that they were raped. Survivors of assault by a same-sex partner or date may face various fears such as homophobia and heterosexist attitudes when disclosing the sexual ordeal or receive medical or psychologicalinterventions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Van Wie’s 1995 study on resistance to rape showed that participants in the category with perceived resistance conditions took a longer time to identify when the subject should abstain from pursuing sexual contact, thereby exposing them more to be raped.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Results of this study could be used to promote level of awareness on date rape, educate people about the risks and responses with date rape, and to strengthen rules regarding proper sexual behavior. Conclusion   Research designs and materials are needed to advance our our knowledge and understanding of sexual violence among teenagers and the most effective ways to eliminate it. Understanding and comparing research findings would be easier if consensus regarding the definitions of date rape, sexual aggression, and sexual assault was obtained. Finally, prevention programs on primary and secondary date and acquaintance rape must be enhanced and be subjected to systematic evaluation (Rickert &Wiemann, 1998) Almost sixty percent of victims who experienced rape and attempted rape disclosed this information to one or more individuals, whereas only 47% of those who experienced verbally coerced sex told another person. Rickert, et. al., (2005) observed that alcohol addiction and a shorter dating history are important variables related with disclosure of rape/attempted rape as well as the time for disclosure. Meanwhile, factors affecting the disclosure of verbally coerced sex and the latency associated with it are less well defined A present survey based on 70% returns of a random sample of 200 women at one college indicated that, although 5% had been date raped, none reported the rapes to authorities due to feelings of self-blame and embarrassment. Rape scenarios that were not reported could perpetuate a self-fulfilling prophecy that rapes do not occur. A victim of rape may feel she is the only one against the world and is reluctant to exclude one’s self who will report. However, this denial by both victims and authorities does not encourage programs for prevention and treatment (Finkelson & Oswalt, 1995). Increasing identification of the incidence of date/acquaintance rape (DAR) in the US, especially among women in college, has led to an understanding that the techniques needed to ward off attacks from acquaintances differ from the techniques used to prevent rape by strangers. This study proved and validated the following DAR constructs: perceived vulnerability, self-efficacy, relational priority which is neglecting self-interest to save a relationship, rape myth acceptance (believing myths about rape which makes women avoid facing their own vulnerability), and commitment to self-defense. These constructs were also correlated with scales for masculinity, self-esteem, and degree of belief in a â€Å"just world.† Finally, date and acquaintance rape is not only a woman’s issue. Men must also be actively aware of this issue, as they can help minimize rape by educating themselves and others. â€Å"Healthy relationships involve respect – including respect for the feelings of others. Someone who really cares about you will respect your wishes and not force or pressure you to have sex.†          References:    Finkelson, L., & Oswalt, R. (1995). College date rape: incidence and reporting. Psychol Rep, 77(2), 526. Kanin, E. J. (1985). Date rapists: differential sexual socialization and relative deprivation. Arch Sex Behav, 14(3), 219-231. Rickert, V. I., Wiemann, C. M., & Vaughan, R. D. (2005). Disclosure of date/acquaintance rape: who reports and when. J Pediatr Adolesc Gynecol, 18(1), 17-24. Silverman, J. G., Raj, A., & Clements, K. (2004). Dating violence and associated sexual risk and pregnancy among adolescent girls in the United States. Pediatrics, 114(2), e220-225. Walsh, J. F., Devellis, B. M., & Devellis, R. F. (1997). Date and acquaintance rape. Development and validation of a set of scales. Violence Against Women, 3(1), 46-58.

Special People Throughout My Life

Special People Throughout My Life Free Online Research Papers Everyone has a neighbor, teacher, store clerk, or even newspaper boy that they forever cherish in memory. There are three specific people that I will always remember: Mr. Bostick(my junior high principal), Sierra Brown(my best friend), and Alex Eleby Sr.(my grandfather). As junior high principal, Mr. Bostick was always the class clown. He looked a lot like Steve Martin. He had completely white hair but dark eyebrows, which we never quite understood. Bostick was a middle-aged man and stood about six feet tall. This was the one principal’s office no one minded being called to, and I do not believe anyone ever saw him upset, angry, or even with his voice raised. When I think back to junior high I can visualize him walking up and down the halls with his hands stuffed in his pockets smiling like Ronald McDonald. He had the heart of a Care Bear, and because of that, never gave students â€Å"pops† or a hard time. Mr. Bostick was a big comedian; he was constantly saying something sarcastic or making wise cracks. At lunchtime beware, because I have never seen this man go get his own lunch. He would distract students with one of his jokes and when they are laughing too hard to watch; he would snatch a couple of fries from their tray. Another way he would sneak your fries away was by tapping you on the shoulder; then, when you turn around he would reach over you just that quick and take a few. He often promised to pay you back, but he never did. Mr. Bostick will forever be in a â€Å"fry debt† and in my memories of Corrigan-Camden Junior High School. While attending Corrigan-Camden Junior High I met my best friend to the end, Sierra Brown. Sierra has always been very ambitious and there for me whether I wanted her to or not. She was the tallest of the class; that is, until all the guys hit their growth spurt. In seventh grade she was five foot eight inches tall with the longest legs I had ever seen. When we joked about her height she would always say, â€Å"I love my height because I’m going to be a model.† Sierra always wanted to be a model, among several other things. A lot of times you could spot her practicing her catwalk. That was one hilarious sigh to see! She was highly intelligent, always on the A honor roll and in the gifted and talented list most of the time-the only black American on either list. She always wanted to be a doctor; specifically an oncologist, if her modeling, acting, or singing career did not work out. Therefore, she put studying and homework before hanging out with friends. Unless, of cou rse, her best friend, me, was going through a teenage crisis and needed her help. Sierra can be described as â€Å"Mother Hen†; she always felt as if she was responsible for me. Sierra to me is so much more than a friend. She is more like a sister. She has been my human diary for almost ten years now. I could always tell her anything and know without a doubt that no one else would ever know with my permission. When my fiancà © asked who was going to be my maid of honor, without hesitation I said, â€Å"Sierra Renà © Brown.† My grandfather, Alex Eleby Sr., (Papa) will not be at my big day. He peacefully passed away August 5, 2006, but will always be remembered and honored in family. When I was younger, around seven or so, my grandpa was the tallest man alive in my eyes. Not only figuratively, I mean literally. He looked as if he could grab a star out of the sky and hand it to me. Alex Eleby Sr. was born July 9, 1917 and lived to see his 89th birthday. He had 21 grandchildren and eight great grandchildren and so much more. He was very healthy for his age. He still drove his old station wagon all around and wasn’t on any kind of medications. I believe it was because he was an outdoorsman and ate extremely healthy and in moderation. He was always seen with his tobacco pipe and old wooden cane. Way back before any of the grand kids could even imagine, he hunted a lot. He had nine shotguns and one pistol that he kept in the car. There was always this high level of respect for my grandfather. He kept h is guns in the house and loaded and it has always been an understood rule to never touch his guns; whether you knew they were loaded or not without even been told. He was a great judge of character. He could talk to a person for 30 minutes and tell you if he was straight or not, and Grandpa was always correct. My grandpa was also the most dependable person you will never meet. One time he picked me up from school and I told him before hand that I got out at four o’ clock and he was outside waiting patiently at three thirty. Also one morning my little brother and I missed the bus and we were crying because we knew we would get in trouble when my mom got home. Then we thought to call papa and he came right on and took us to school and wasn’t angry or even curious about how or why we missed the bus. All 21 grandkids could tell you amazing stories of things we learned from our grandfather; from shooting a gun and fishing to making a bed, but there isn’t enough time or paper in the world. My grandfather was a parent, teacher, and best friend all in one small and package; that is why he will always be loved, respected, remembered, and known for generations to come. Everyone should take time and think to themselves about the important people in his life. Then the next time you see him tell him that he matters and you care about him. I am sure it will brighten his day. Research Papers on Special People Throughout My LifeStandardized TestingHip-Hop is ArtThe Hockey GameThe Spring and AutumnPersonal Experience with Teen PregnancyComparison: Letter from Birmingham and CritoLifes What IfsQuebec and CanadaThe Masque of the Red Death Room meanings19 Century Society: A Deeply Divided Era

Free Essays on Losing Ground

Charles Murray’s third part of Losing Ground, which is accurately called â€Å"interpreting the data† explains how the information gathered is used and interpreted. It explains how the education system still fails to help its youth, with similar problems of the early seventies still unchanged. It also talks of the working poor and how they would receive more benefits in the 1970’s if the accepted welfare rather than work, then in the 1960’s. This was labeled as an incentive to fail. This stage of the book also explains why economic growth in the 1970’s was losing steam. â€Å"One reason that the economic growth in the 1970’s lost its power to reduce poverty was that many of the poor were without jobs. If one has no job, it makes no difference how much the economy grows, poverty remains.† The government was able to make a stronger Labor Department to jump on this crisis and see to it that it could better train people to find new jobs and to help the people attain jobs that it did. This was able to boost prosperity of the nation on a larger scale and to aid it as it turned over into a new decade and things were looking up and it was a big impact which people needed to see. â€Å"The bare fact that a cause-effect relationship links certain social policies to some of the trends we examined in part two has been established. It was most clearly established, oddly, in an ambitious attempt to discredit the notion that such links exist.† The above text deals with the chapter titled â€Å"The social scientists and the great experience.† In 1965 the social scientists began to reach out from the campuses to join in the excitement at the nation’s capital in Washington. The fourth and final stage of the book is entitled â€Å"rethinking social policy,† in which we find three chapters entitled ‘what do we want to accomplish,’ ‘the constraints on helping’ and ‘choosing a future.’ The first chapter explains the goals... Free Essays on Losing Ground Free Essays on Losing Ground Charles Murray’s third part of Losing Ground, which is accurately called â€Å"interpreting the data† explains how the information gathered is used and interpreted. It explains how the education system still fails to help its youth, with similar problems of the early seventies still unchanged. It also talks of the working poor and how they would receive more benefits in the 1970’s if the accepted welfare rather than work, then in the 1960’s. This was labeled as an incentive to fail. This stage of the book also explains why economic growth in the 1970’s was losing steam. â€Å"One reason that the economic growth in the 1970’s lost its power to reduce poverty was that many of the poor were without jobs. If one has no job, it makes no difference how much the economy grows, poverty remains.† The government was able to make a stronger Labor Department to jump on this crisis and see to it that it could better train people to find new jobs and to help the people attain jobs that it did. This was able to boost prosperity of the nation on a larger scale and to aid it as it turned over into a new decade and things were looking up and it was a big impact which people needed to see. â€Å"The bare fact that a cause-effect relationship links certain social policies to some of the trends we examined in part two has been established. It was most clearly established, oddly, in an ambitious attempt to discredit the notion that such links exist.† The above text deals with the chapter titled â€Å"The social scientists and the great experience.† In 1965 the social scientists began to reach out from the campuses to join in the excitement at the nation’s capital in Washington. The fourth and final stage of the book is entitled â€Å"rethinking social policy,† in which we find three chapters entitled ‘what do we want to accomplish,’ ‘the constraints on helping’ and ‘choosing a future.’ The first chapter explains the goals...

Chain Reaction Definition in Chemistry and Physics

Chain Reaction Definition in Chemistry and Physics In science, a chain reaction is a series of reactions where the products contribute to the reactants of another reaction without outside influence. The idea of chain reactions was introduced by German chemist Max Bodenstein in 1913 in reference to chemical reactions. Chain Reactions Examples A nuclear chain reaction is a fission reaction where the neutrons generated by the fission process go on and initiate fission in other atoms. The chemical reaction between hydrogen gas and oxygen gas to form water is another example of a chain reaction. In the reaction, one hydrogen atom is replaced by another as well as two OH radicals. The propagation of the reaction can lead to an explosion. Chain Reaction Steps A typical chain reaction follows a sequence of steps: Initiation: Active particles form that serve as the basis for the reaction.Propagation: Active particles react with each other and may serve as catalysts to perpetuate the cycle.Termination: The active particles lose their activity, slowing and ending the reaction.

Operation MARKET GARDEN - September 1944 Essay Example | Topics and Well Written Essays - 5750 words

Operation MARKET GARDEN - September 1944 - Essay Example With a lot of American, Commonwealth and British troops stationed in London, the unified Anglo-American command sought to find a way of entering Germany. Some of the Allied leaders believed that the entry into Germany could be done if it was launched from the south of the Europe through Italy into Germany. However, pressures from the bombing of London by periodic German airforce raids over Britain created a case for an urgent action to stop the Germans from bombing London. General Montgomery came under intense pressure by the British government to seek a military intervention across the English channel to mainland Europe. The Americans who overwhelmingly outnumbered the British and Commonwealth troops had command over the joint Allied command. They did not favour the direct invasion of Germany through the northern frontier. They supported an incursion through a weaker point in the German defence lines. With his influence and respect, Montgomery planned an operation meant to lead the Allies to enter German territory. This led to what became know as Operation Market Garden. In the operation, the Allied forces were to seize a series of strategic positions like bridges and cause a number of Allied troops to parachute behind enemy lines to lead to penetration. The plan of the operation was to break the Nazi frontier and liberate the rest of Europe by December 1944. However, due to large scale operational failures and the strong and efficient control of the frontier by the Nazis, the operation failed to live to expectation and it the Allies were forced to use a different approach several months later1. However, the operation came with so many important lessons that are relevant to modern military warfare. It can be applied to numerous situations and can be used to plot several hypothetical cases. The fact that there are numerous approaches and systems to the Operation Market Garden means that it could be evaluated and

Mobile phones and YouTube affect people's lives Term Paper

Mobile phones and YouTube affect people's lives - Term Paper Example With the rapid development of technology, many different kinds of technology has changed dramatically, and some of changes affecting the society. In the current society, technology has become an essential part in people’s life, almost everyone in the world use some kinds of technology. These new technologies can change people’s quality of life; for example, phones can change the relationship between people by easily connect with each other. â€Å"YouTube can make people became presumes which are producing and consuming media via agency and producers which implies more potential for action and independence.† In some case, technologies are also a double-edged sword that it might affect people’s thoughts. Such as phones change the area of surveillance, it is also the way that people are monitored by others. The tort of copy right is still a problem about YouTube. It is obviously shows that how technology changed our daily life and the rule we need to follow. People’s lives and phones have an inextricable relationship, millions of people use mobile phones every day. It shows that phones play an important role of people’s daily life. Some people use phones for emergency things or build the relationship with others. Early stage, mobile phones were basic communication tools. However, it combines photographing; games and many different function now. Mobile phones can be used to reschedule and communicate in last minute. Landline phone would not do those things, since no one would always have their landline phone with them. For instance, women will call her husband to pick their children up from school or give a call and tell the school that she will be late a little because she stuck in the traffic. It could also help people to keep in touch with friends and family even in a long distant by using social networking application such as Facebook (Line, Jain & Lyons, 2011). For example, a student who moves away from home to start un iversity course can use Facebook to meet new friends and maintain the relationship between old friends and family. Mobile phones have a lot of advantage; However, studies show that there are fourfold car incident by use of mobile phones during driving (Mccartt, Hellinga, & Bratiman, 2006), because it distracted driver’s attention. Now, the law banned these behaviors from drivers. Caller identification is also a feature of phones. It can be known that the number calling in by the caller ID and they can choose to answer it or not. It is also a way to stop the harassment or prank calls (Ferguson, 2001). However, the option of caller ID anonymity also came out, which is users can choose to block their number from showing up on other’s phones while they calling (Ferguson, 2001). It seems like cannot reach the purpose of caller ID. Still, some people may not want to answer a call from others due to some reasons, caller identification would assist them to do it. On the other hand, a number of people use phones to photographing and upload the pictures to website such as Facebook and instagram, it allows their friends or followers to know what they are doing and where they are. It makes the users under surveillance through mobile phones. â€Å"Some of this surveillance is purposeful and targeted and some of it is incidental a side effect of other features (Flew & Smith, 2011, p.231).† Especially for instagram and path, which are popularity recently, both applications have ability to share pictures and locations. Not only is social networking application, but also send messages and phone calls also can bring the users under surveillance. In some case, it also has advantage, which can locate users clearly and quickly if they are in dangerous. Phones have also encouraged multitasking; in fact, during the past, there was no possibility of talking to someone over the phone while doing other things such as shopping in a grocery store (Stewart, 2013). Mor eover,

MARKET COMMUNICATIONS Essay Example | Topics and Well Written Essays - 2750 words

MARKET COMMUNICATIONS - Essay Example What platform should be used by them in order to market their products and services more effectively covering huge masses all around the globe? The companies also aim to find such marketing tools which are personal and closer to their customers’ needs and preferences. Information Search This step involves the searching phase in order to obtain the latest information regarding the most effective personal marketing tool. Different tools are used by the companies to advertise themselves. TV and commercial ads are considered as one way marketing in which the customer’s feedback cannot be obtained. In this way, the current trend of bidirectional marketing is on its move such that most of the companies are using social networking sites for this purpose. These companies not only post their marketing messages through the banner ads but also create their communities to interact with their customers, and other fans of their products. Evaluation of Alternatives After the gathering of information regarding the social network sites, the next step is to evaluate these sites as to which site fulfill the advertising requirement of those companies. Social networking sites including Facebook, twitter, MySpace etc are the most popular sites which are mostly used by the companies to advertise themselves. ... In this way, these companies tend to focus more towards Facebook as Facebook has the most number of active users as compared to other social networking sites. Buying This step is the actual buying activity in which these companies pay the Facebook for their banner ads to be put in to the Facebook pages. Facebook provides those companies a unique offer such that these companies can target their customers who are within the geographical and demographic boundaries of those companies. For instance, Facebook ensures that only those users should watch those banner ads which are used to target them by these companies rather than posting those banners on the profiles of those users who cannot be catered by those companies by any means. Post Buying Decision In the post buying stage, these advertising companies keep evaluating as what actually is feedback of the customers who being attracted by the Facebook platform. These evaluations can be performed by the activities of the users on the comm unity pages created by these companies. Customer’s feedbacks and likings would certainly lead to the judgment as how effectively the marketing messages are conveyed to the customers as a primary basis. Increase in sales and revenue growth of these companies, would eventually conform the expectations of these companies as to what extent the companies remained successful in terms of their marketing efforts. Factors affecting Facebook Customers External Factors Four external forces can influence Facebook customers might be: 1. Government interventions in respect of utilizing Facebook as a medium of marketing tool 2. Emergence of other better social networking site with more enhanced

Talent Acquisition within Aviation Industry Essay

Talent Acquisition within Aviation Industry - Essay Example The present research has identified that an effective talent acquisition model should focus on identification of recruitment gaps, suggest means of overcoming recruitment gaps, analyse talent acquisition strategy adopted by a company, determine the cost of talent acquisition, and analyse the impact of talent acquisition in a company. Talent acquisition model should also determine the flexibility of talent acquisition in a company. This should occur along with change management and execution of various strategies adopted in the company. This provides room for human resource management of the company to make the necessary adjustments in their talent acquisition strategies. The analysis of Talent Acquisition Model will aid in answering research questions. The model will be applied in the selected aviation industry companies. Talent Acquisition Model aids in identification of challenges and needs of talent acquisition in a company. The model identifies recruitment gaps, as well as identi fying means of addressing the recruitment gaps. According to Sluis, talent management in an organization is crucial in order to ensure that the organization has the potential to accomplish its anticipated goals and objectives. Organization talent management focuses on utilization of skills effectively. Most of multinational organizations focus on talent recruitment at a global scene. However, this recruitment strategy has been impacted by liberalizations policies.

Cash Flow Statement Analysis Essay Example | Topics and Well Written Essays - 1250 words

Cash Flow Statement Analysis - Essay Example 2012). Operating activities are the main activities of the business because they reflect the underlying health of the company. It reflects the money that comes into and leaves the firm that is associated with the ordinary activities of the company (Warren, et al. 2012). Based on the above analysis of operating activities of the five companies, it is clear that Emaar Properties PJSC is the best performing firm because it generates most of its income from its primary activities compared to the remaining four. This implies that Emaar Properties PJSC is putting more emphasis on its core activities than the other companies hence more income from operating activities. Additionally, it shows that the operating activities of the company are more vibrant than the other firms. At 63.72%, Emaar has a good performance because its primary activities generate more than half of the total revenue. The second company, Deyaar PJSC Development, also has a good performance because it generates most of its income from its core business activities. The third company, Drake & Scull International PJSC, is also performing well because it has a positive net cash flow from operating activities. The third and fourth positions are taken by Arabtec Holding PJSC and Al Mazaya Holding respectively. From the analysis, it is clear that all the companies are good investments and the investors will be willing to invest in any of them because they produce a net positive cash flow from operating activities (Kapil, 2011). This implies that all the companies are putting more emphasis in their core activities thus more income from operating activities. However, investors would prefer Emaar because it generates more cash from their core business activities. The net cash flows from investing activities largely reflects the amount of cash associated with the sale and purchase of long-term business investments (capital expenditures) like assets, property, securities and equipment. From the

Talent Acquisition within Aviation Industry Essay

Talent Acquisition within Aviation Industry - Essay Example The present research has identified that an effective talent acquisition model should focus on identification of recruitment gaps, suggest means of overcoming recruitment gaps, analyse talent acquisition strategy adopted by a company, determine the cost of talent acquisition, and analyse the impact of talent acquisition in a company. Talent acquisition model should also determine the flexibility of talent acquisition in a company. This should occur along with change management and execution of various strategies adopted in the company. This provides room for human resource management of the company to make the necessary adjustments in their talent acquisition strategies. The analysis of Talent Acquisition Model will aid in answering research questions. The model will be applied in the selected aviation industry companies. Talent Acquisition Model aids in identification of challenges and needs of talent acquisition in a company. The model identifies recruitment gaps, as well as identi fying means of addressing the recruitment gaps. According to Sluis, talent management in an organization is crucial in order to ensure that the organization has the potential to accomplish its anticipated goals and objectives. Organization talent management focuses on utilization of skills effectively. Most of multinational organizations focus on talent recruitment at a global scene. However, this recruitment strategy has been impacted by liberalizations policies.

Coursework Example | Topics and Well Written Essays - 1250 words - 1

Coursework Example The company is involved in geological exploration, storage as well as processing and marketing of hydrocarbons. Demand and supply factors As the chosen company operates in the oil and gas sector the demand side factors that can affect sales and the profitability of the company include weather, demographics, economic growth, fuel consumption, storage and the exports potential. From the supply side, the factors which can affect the sales are capacity of the pipeline, storage, gas drilling, issues on technical grounds and imports. The demand follows the cyclical patterns. It also depends on the time and season factors. The demand for the products rises during the hottest months while the demand takes the declining curve during the winter months ((EIA, 2008). The price of the natural gas affects those consumers who have the potential to switch to the fuel of their dependence. The demand that is created by the retail consumers will get affected by the price of electricity. Storage of the produced products is difficult for the companies in this sector and so excess supply cause a fall in the price level. The price is generally set at the equilibrium level as there are several competitors present in the market. Technological advancements can also play a role in the demand of natural gas. The appliances which can be operated through electricity can now be operated through natural gas and this has caused the demand for the product to shoot up. The other barriers that can impact upon the supply of natural gas are availability of skilled labor and availability of well developed systems of delivery. The financial environment can also affect the supply of natural gas both off-shore and on-shore ((Natural Gas, n.d.). Market Structure The consumers can now enjoy the luxury of choice and competition. The price mechanism is beyond the regulations of the government. The price is set by the market by following the usual demand and supply factors. These factors play its role in se tting the price at the equilibrium level. A straight forward market structure characterized the market for natural gas prior to deregulation and unbundling of pipeline. Bundled products are offered by the less developed countries and they play their role in supplying the products to the end users. Marketers serve the purpose of mobilizing the natural gas to end users. (Natural gas, n.d.). The increased liquidity in the market has called for the emergence of non-contract LNG market. The producer owns the gas at well head and sells to the marketers, and less developed countries and even sometimes to the end users. The market faces a serious constraint as it cannot react to the usual changes in demand and supply and requires sufficient time before the adjustment process takes place ((Soligo and Jaffe, p.2, 2004). Requirements to compete in the market The companies that operate in this sector enjoy monopoly power and that is the reason why they tend to be more profitable. The main requi site for the organizations to maintain the profitable position is to avoid preferential as well as discriminatory service. Inefficient investments in other sectors can be avoided. The strategies of unfair pricing would also not help the company to serve the purpose. There is no substitute to quality and so measures to maintain the quality of the products should be undertaken. The

Endangered Species Essay Example for Free

Endangered Species Essay There are currently only 30 individual Amur leopards left in the world, the hawksbill turtle has been deemed â€Å"critically endangered†, the black-footed ferret who was once thought to be globally extinct has only a population of 1000, the black rhino was said to be â€Å"doomed to disappear from the face of the earth† in 1961, and the Saola deer has an estimated population of a few hundred at a maximum, or possibly only a few dozen at a minimum. There are many more animals who are endangered, some who are even worse off than the ones I mentioned. If we continue to abuse our power and ignore the plight of these endangered species, one day even common animals like cows or frogs will be hard to come by. These beautiful creatures are extremely important to our eco-system and food-chain and need desperately to be preserved. If we continue to refuse to acknowledge this and disregard the issue intentionally, our ecosystems will begin to collapse and we will no longer have the variety we currently do of food, medicine, animals and thousands of products will not be available to us because so many companies use materials that contain animal by-products. Also, I will give you more insight on what it means to be endangered as well as give some examples of animals who are. Firstly, we ask the question â€Å"How does the loss of animal species impact ecosystems?† There are several factors that play a role in this. All animal and plant life is part of a complex ecosystem that includes our lands and waters. Remove one or more of these parts and you damage the entire environment, sometimes beyond restoration. These ecosystems provide clean water, breathable air, fertile soils, climate control, food, medicine, energy, building materials, transportation, as well as recreational and spiritual uses. An example of an ecosystem that is suffering from a loss of biodiversity is the ocean ecosystem. It is predicted that by 2050, all species of wild seafood that are currently being fished could be collapsed, which is defined as 90% depleted. If these species collapse it would not only affect humans but other ocean species that depend on these fish as a food source. Ecological collapses like this are very serious and often cannot be fixed once destroyed without enormous amounts of effort, or not at  all. Destructive human activities have increased the rate of species extinction for 100 to 1000 times the natural rate studies done by the WWF show. According to the US fish and wildlife service, 415 species in the United States are endangered at the moment and 164 are threatened. As well, they tallied that 541 species in other countries are endangered and 50 are immediately threatened. These numbers are much too high. This loss of species will affect our ecosystem’s stability and put our entire way of life off balance, as the animals run out of resources, so will we. Moreover, this lack of biodiversity affects many aspects of our own lives, the four most affected areas are our food sources, our medicine supply, our diversity in animal species and the variety of available products. The effect on our food source is obvious. No more cows, no more BigMacs. More so than that though, even our fruits and vegetables are being affected, there are many things needed to have healthy crops, one thing is good soil for example. Worms are needed to enrich the soil and add essential nutrients to it that help plants grow. Worms are part of an intricate food-chain that is connected to humans. Even those junk foods that seem to have nothing natural in them actually do. Nearly everything at some point was a plant or an animal, it’s a cycle. Our medicines are also made from plants, especially in certain cultures. A few medicines created from plants are the bark of a white willow, which contains acetyl salicylic acid, commonly known as aspirin. It has been used for pain relief for 2,000 years. Galantamine hydrobromide, a compound derived from daffodil bulbs, is being used to treat Alzheimer’s disease. Digitalis has been used since the 16th century to treat heart disease and its derivatives are still used in modern medicine, this comes from foxglove. For the third point, even farm animal diversity is declining as accelerating species loss threatens humanity. â€Å"The accelerating disappearance of Earths species of both wild and domesticated plants and animals constitutes a fundamental threat to the well-being and even the survival of humankind†, warns the founding Chair of a new global organization created to narrow the gulf between leading international biodiversity scientists and national policy-makers. Dr. Zakri, a national of Malaysia who co-chaired 2005s landmark Millennium Ecosystem Assessment and serves also as science advisor to his countrys prime minister, cited  fast-growing evidence that we are hurtling towards irreversible environmental tipping points that, once passed, would reduce the ability of ecosystems to provide essential goods and services to humankind. Some scientists have termed this the sixth great extinction episode in Earths history, according to Dr. Zakri, noting that the loss of biodiversity is happening faster and everywhere, even among farm animals. Lastly, do you think your home is free of items that have been tested on animals and contain animal by-products? You would be surprised how many companies make their merchandise like this, using these harsh techniques. A few items I’ve found to use these techniques are Jell-O, Windex, Trojan condoms, post-it notes, mars candy bars, Band-Aids, Kleenex, Iams pet food and Vaseline. These animals can’t do a thing to better their situation. They are becoming more and more endangered, threatened and vulnerable each day, do you know what that means? To be endangered means to be threatened with a danger or by extinction. To threaten means to utter a threat against, to be a menace or source of danger to, to offer a punishment to by way of a threat, to give an ominous indication of, or indicate impending evil or mischief. Endanger is also a synonym of threaten. Lastly, the definition of vulnerable is; capable of or susceptible to being wounded or hurt, as by a weapon, open to moral attack, criticism, temptation, etcetera, open to assault; difficult to defend, or exposed to disease, disaster, or attack. We have placed hundreds of thousands of animals in a position where they are any one of those three things or worse, extinct. Meaning no longer in existence; that has ended or died out. Like the thylacine, the pig-footed bandicoot, the Steller’s sea cow, the tule shrew, the Malagasy hippopotamus, the Portuguese ibex, the Hokkaido wolf, the Syrian wild ass, as well as multitudes more. We, in a large part, are responsible for these disappearances, for the deaths of the innocent. We invade this pristine world, claiming it as our own simply by our presence. We slaughter innocent animals for their hides and their flesh. We devastate the landscape and gouge out the earth to build our monuments to vanity. Yet, still, we have the audacity to wake up in the morning and  complain about it all. Humans are a vain and horrendous species when it comes down to it, and some days, I’m ashamed to be a part of it. It’s time to clean up the mess we’ve made, time to stop ignoring everything, and time to start preserving the earth and its inhabitants, all of them, the way it should’ve been since the beginning.

John Rawls Theory Of Justice Philosophy Essay

John Rawls Theory Of Justice Philosophy Essay A Theory of Justice is Rawlss attempt to formulate a philosophy of justice and a theoretical program for establishing political structures designed to preserve social justice and individual liberty. Rawls writes in reaction to the then predominant theory of utilitarianism, which posits that justice is defined by that which provides the greatest good for the greatest number of people. Rawls proposes a theoretical person who, shrouded in a veil of ignorance, must design a just society without foreknowledge of his or her own status in that society. Rawls asserts that from this objective vantage point, which he calls the original position, the individual will choose a system of justice that adequately provides for those positioned on the lowest rungs of society. The individual will do so because he or she may end up in such a disadvantaged position and will want to be adequately provided for. Rawls draws from earlier theories of political philosophy that posit a social contract by which individuals implicitly agree to the terms on which they are governed in any society. Rawls concludes that such a social contract, formulated from the perspective of the original position, will guarantee a just society without sacrificing the happiness or liberty of any one individual. Rawls addresses issues of liberty, social equality, democracy, and the conflict of interests between the individual and society. A Theory of Justice Summary: Justice as Fairness In A Theory of Justice, Rawls begins with the statement that, Justice is the first virtue of social institution, meaning that a good society is one structured according to principals of justice. Rawls asserts that existing theories of justice, developed in the field of philosophy, are not adequate: My guiding aim is to work out A Theory of Justice that is a viable alternative to these doctrines which have long dominated our philosophical tradition. He calls his theory-aimed at formulating a conception of the basic structure of society in accordance with social justice-justice as fairness. Rawls sets forth to determine the essential principles of justice on which a good society may be based. He explains the importance of principles of justice for two key purposes: first, to provide a way of assigning rights and duties in the basic institutions of society; and secondly, to define the appropriate distribution of the benefits and burdens of society. He observes that, by his definition, well-ordered societies are rare due to the fact that what is just and unjust is usually in dispute. He further notes that a well-ordered and perfectly just society must be formulated in a way that addresses the problems of efficiency, coordination, and stability. Critique of Utilitarianism Throughout the twentieth century, the dominant philosophical theory of justice in Western philosophy was utilitarianism. Utilitarianism was first developed in the nineteenth century by the great utilitarians, whom Rawls lists as David Hume, Adam Smith, Jeremy Bentham, and John Stuart Mill. Utilitarianism essentially posits that a just society is one based on achieving the greatest good, or happiness, for the greatest number of people. However, many theorists have found this principle ultimately unsatisfactory because it implies that the  » Complete A Theory of Justice Summary Cited from: A Theory of Justice: Introduction. Nonfiction Classics for Students. Ed. Marie Rose Napierkowski. Vol. 3. Detroit: Gale, 1998. eNotes.com. January 2006. 6 September 2010. . A brief synopsis from Wikipedia: In A Theory of Justice, Rawls argues for a principled reconciliation of liberty and equality. Central to this effort is an account of the circumstances of justice (inspired by David Hume), and a fair choice situation (closer in spirit to Immanuel Kant) for parties facing such circumstances. Principles of justice are sought to guide the conduct of the parties. These parties face moderate scarcity, and they are neither naturally altruistic nor purely egoistic: they have ends which they seek to advance, but desire to advance them through cooperation with others on mutually acceptable terms. Rawls offers a model of a fair choice situation (the original position with its veil of ignorance) within which parties would hypothetically choose mutually acceptable principles of justice. Under such constraints, Rawls believes that parties would find his favored principles of justice to be especially attractive, winning out over varied alternatives, including utilitarian and libertarian accounts. In 1974, Rawls colleague at Harvard, Robert Nozick, published a defense of libertarian justice, Anarchy, State, and Utopia.[3] Because it is, in part, a reaction to A Theory of Justice, the two books are now often read together. Another Harvard colleague, Michael Walzer, wrote a defence of communitarian political philosophy, Spheres of Justice,[4] as a result of a seminar he co-taught with Nozick. In a related line of criticism, Michael Sandel (also a Harvard colleague) wrote Liberalism and the Limits of Justice,[5] which took Rawls to task for asking us to think about justice while divorcing ourselves from the very values and aspirations that define us. Sandels line of argument in part draws on critiques of Rawls advanced by both Charles Taylor and Alasdair MacIntyre who argue for the importance that moral ontologies have on ethical arguments.[6] Robert Paul Wolff wrote Understanding Rawls: A Critique and Reconstruction of A Theory of Justice[7] immediately following the publication of A Theory of Justice, which criticized Rawls from a roughly Marxist perspective. Wolff argues in this work that Rawls theory is an apology for the status quo insofar as it constructs justice from existing practice and forecloses the possibility that there may be problems of injustice embedded in capitalist social relations, private property or the market economy. Feminist critics of Rawls, such as Susan Moller Okin,[8] largely focused on the extent to which Rawls theory could account for (if at all) injustices and hierarchies embedded in familial relations. Rawls argued that justice ought only to apply to the basic structure of society. Feminists, rallying around the theme of the personal is political, took Rawls to task for failing to account for injustices found in patriarchal social relations and the gendered division of labor, especially in the household. The assumptions of the original position, and in particular, the use of maximin reasoning, have also been criticized (most notably by Kenneth Arrow[9] and John Harsanyi),[10] with the implication either that Rawls designed the original position to derive the two principles, or that an original position more faithful to its initial purpose would not lead to his favored principles. In reply Rawls has emphasized the role of the original position as a device of representation for making sense of the idea of a fair choice situation for free and equal citizens.[11] Rawls has also emphasized the relatively modest role that maximin plays in his argument: it is a useful heuristic rule of thumb given the curious features of choice behind the veil of ignorance.[12] Some egalitarian critics have raised concerns over Rawls emphasis on primary social goods. For instance, Amartya Sen has argued that we should attend not only to the distribution of primary goods, but also how effectively people are able to use those goods to pursue their ends.[13] In a related vein, Norman Daniels has wondered why healthcare shouldnt be treated as a primary good,[14] and some of his subsequent work has addressed this question, arguing for a right to health care within a broadly Rawlsian framework.[15] Philosopher Allan Bloom, a student of Leo Strauss, criticized Rawls for failing to account for the existence of natural right in his theory of justice, and wrote that Rawls absolutizes social union as the ultimate goal which would conventionalize everything into artifice.[16] Recent criticisms of Rawls theory have come from the philosopher G.A. Cohen. Cohens series of influential papers culminated first in his book, If Youre An Egalitarian, How Come Youre So Rich?[17] and then in his later work, Rescuing Justice and Equality. Cohens criticisms are leveled against Rawls avowal of inequality under the difference principle, against his application of the principle only to social institutions, and against Rawlsian fetishism with primary goods (again, the metric which Rawls chooses as his currency of equality). Philosopher and Nobel Prize-winning economist Amartya Sen, a former student of Rawls, critiques and attempts to revitalize A Theory of Justice in his 2009 book The Idea of Justice. He defends the basic notion of justice as fairness but attacks the notion that the two principles of justice emerging from the Original position are necessary. Sen claims that there are multiple possible outcomes of the reflective equilibrium behind the veil of ignorance. A Theory of Justice (1971), by John Rawls, is one of the most influential works in moral and political philosophy written in the twentieth century, according to Samuel Freeman in the Collected Papers of John Rawls (1999). A Theory of Justice is Rawlss attempt to formulate a philosophy of justice and a theoretical program for establishing political structures designed to preserve social justice and individual liberty. Rawls writes in reaction to the then predominant theory of utilitarianism, which posits that justice is defined by that which provides the greatest good for the greatest number of people. Rawls proposes a theoretical person who, shrouded in a veil of ignorance, must design a just society without foreknowledge of his or her own status in that society. Rawls asserts that from this objective vantage point, which he calls the original position, the individual will choose a system of justice that adequately provides for those positioned on the lowest rungs of society. The individual will do so because he or she may end up in such a disadvantaged position and will want to be adequately provided for. Rawls draws from earlier theories of political philosophy that posit a social contract by which individuals implicitly agree to the terms on which they are governed in any society. Rawls concludes that such a social contract, formulated from the perspective of the original position, will guarantee a just society without sacrificing the happiness or liberty of any one individual. Rawls addresses issues of liberty, social equality, democracy, and the conflict of interests between the individual and society. A Theory of Justice Summary Justice as Fairness In A Theory of Justice, Rawls begins with the statement that, Justice is the first virtue of social institution, meaning that a good society is one structured according to principals of justice. Rawls asserts that existing theories of justice, developed in the field of philosophy, are not adequate: My guiding aim is to work out A Theory of Justice that is a viable alternative to these doctrines which have long dominated our philosophical tradition. He calls his theory-aimed at formulating a conception of the basic structure of society in accordance with social justice-justice as fairness. Rawls sets forth to determine the essential principles of justice on which a good society may be based. He explains the importance of principles of justice for two key purposes: first, to provide a way of assigning rights and duties in the basic institutions of society; and secondly, to define the appropriate distribution of the benefits and burdens of society. He observes that, by his definition, well-ordered societies are rare due to the fact that what is just and unjust is usually in dispute. He further notes that a well-ordered and perfectly just society must be formulated in a way that addresses the problems of efficiency, coordination, and stability. Critique of Utilitarianism Throughout the twentieth century, the dominant philosophical theory of justice in Western philosophy was utilitarianism. Utilitarianism was first developed in the nineteenth century by the great utilitarians, whom Rawls lists as David Hume, Adam Smith, Jeremy Bentham, and John Stuart Mill. Utilitarianism essentially posits that a just society is one based on achieving the greatest good, or happiness, for the greatest number of people. However, many theorists have found this principle ultimately unsatisfactory because it implies that the  » Complete A Theory of Justice Summary I fondly recall arguing about Rawls theories in John Singers Values and Institutions class at Colgate, so it was interesting to finally try reading it.   It turns out, the revolution that Rawls created was based on a simple but totally specious change in the assumptions about human nature, and upon this rotten foundation he built up a shaky edifice to justify Liberal yearnings.   The book is reminiscent of a treatise by a Medieval scientist, working out the elaborate orbital patterns that planets would require if the Universe actually were geocentric. In order to accomplish his revolution, Rawls posited a counterintuitive and antihistorical starting point for the discussion of political theory. The great political philosophers, Hobbes, Locke, etc., had used the state of nature as the starting point for their theories.   In this state of nature, men were assumed to be completely self-centered and dedicated only to their own interests, with the result that life was nasty, brutish and short and only the strongest survived.   But gradually men tired of this blood sport and entered into a social contract wherein they surrendered some personal sovereignty to a central governing entity, which, in whatever form, would enforce a set of impartial laws in order to protect men from one another.   This is a pretty minimalist position, the social contract and the government that it creates serve only to provide a certain level of physical security, leaving men free to pursue their own fortunes and taking no interest in the degree to which they succeed.   But it conforms with our intuitive understanding of human nature, our observations of our fellow man and, most importantly, it has proven a workable basis for understanding politics for some 300 years. The essential change that Rawls made was to replace the State of Nature with his Original Position, wherein, when it came time for primordial man to enter into a social contract, because he would be ignorant of his own capacities (the veil of ignorance), he would pursue a low risk strategy and choose a social contract based on egalitarianism; he would seek the most equal distribution of wealth and power possible, just in case it turned out that he was the least fit of the species. If Rawls is right, if men acted on the assumption that they would be one of the ones left behind once the race of life begins, then the rest of his theory might be worth examining.   But, of course, this assumption runs counter to everything we understand about ourselves and our fellow human beings.   It is a fuzzy headed liberals view of the appropriate strategy for lifes losersmake political decisions on the basis of the likelihood that you are a loser and need help.  Ã‚   But look around a casino or a Lottery Ticket line and you will see that the losers think that they too are winners.   Look at polls about taxation levels and you find that the lower class does not want the upper class taxed too heavily, because they assume that they, or their children, are headed for that bracket eventually.  Ã‚   It turns out that people act very much as the great philosophers expected them to; they act out of naked self interest and the belief that they are capable and deserve whateve r they can achieve.   The justice that men seek is in fact little more than an impartial application of a set of laws that are fair to all, not an equal distribution of goods and power, which would necessarily impinge on the freedom of all. Rawls great error is to try to base his theory on a generalized yearning for happiness.   Rawls was seeking a positive definition of Mans aspiration in the original position, but the inevitable result, because we will all define happiness differently, is to create a foundational quagmire for his theories.   After all, you may define happiness as having a lot of stuff, but I may define it as spiritual enlightenment.  Ã‚   The classic understanding, basing the social contract on the avoidance of death, is obviously universal, we are all agreed that our own deaths are to be avoided, and, therefore, more sound.   . Finding the basic supposition that props up Rawls whole theory to be fundamentally incorrect, it behooves us little to examine the superstructure he seeks to construct upon this error.   Suffice it to say, no system of government has ever achieved a more equal distribution of wealth and power than has the American Constitutional Republic and it is based on the classic understanding of human nature found in Hobbes and Locke.   Nuff said. (Reviewed:) John Rawls is perhaps the most significant intellectual in philosophical ethics to have written in the past hundred years. It is nearly impossible to address ethics in contemporary philosophy without saying something about John Rawls. Central to his theory of justice are the concepts of fairness and equality from behind what he terms a veil of ignorance. Rawlss veil of ignorance is a component of the way people can construct society. He refers to an original position in which a person is attempting to determine a fair arrangement for society without any preconceived notions or prejudices. In this original position, people are behind what Rawls calls a Veil of Ignorance and do not know where they will fall in the social hierarchy in terms of race, class, sex, disability, and other relevant factors. Rawls is a Kantian liberal in that he believes that principles of justice should be universalizable, and so the only way to ensure that people will select fair principles of justice is to be certain that they do not know how the principles they select might affect them as individuals. A person behind the veil of ignorance does not know which side of a social contract he or she will be on, does not know his or her race, class, sex, or status in society. A person who does not know what privileges he or she will be born with (or without ) is, in Rawls view, more likely to construct a society that does not arbitrarily assign privilege based on characteristics that should have no bearing on what people get. Rawls believes that a society cannot be just without fairness and equalit y and believes this veil of ignorance both reveals the biases of In A Theory of Justice, Rawls attempts to make a rational study of social ethics by using reason to determine what a just society should look like and how a rational group of people would organize themselves. One major   topic of interest that Rawls presents is the veil of ignorance concept and its role in the creation of original position. Two further concepts of importance to the theory of a just society are the difference principle and the concept of individual liberty in society. Together, these three concepts provide a basis for the discussion and critique of Rawls theory and its implications for the pursuance of justice. current society and can help to prevent biases in establishing future social arrangements. In A Theory of Justice, Rawls attempts to make a rational study of social ethics by using reason to determine what a just society should look like and how a rational group of people would organize themselves. One major   topic of interest that Rawls presents is the veil of ignorance concept and its role in the creation of original position. Two further concepts of importance to the theory of a just society are the difference principle and the concept of individual liberty in society. Together, these three concepts provide a basis for the discussion and critique of Rawls theory and its implications for the pursuance of justice. Rawls method to justice as a theory proposes that principles of justice can be determined through the rational thinking of individuals shrouded by a veil of ignorance. In a purely hypothetical situation, the veil of ignorance creates an original position of equality in which persons under the veil have no knowledge of status, position in society, personal wealth or natural abilities. From behind the veil of ignorance, a rational, objective and disinterested group of people would choose a system of justice that ensures an equal distribution of rights and duties. The term reflective equilibrium was coined by John Rawls and popularized in his celebrated A Theory of Justice as a method for arriving at the content of the principles of justice. Abstract John Rawls Theory of Justice (1971) is the single most important philosophical work of the Left since Marx. Rawls A Theory of Justice can be understood as two theories addressing two different subjects. The split can also be seen textually. The first half of the book deals almost exclusively with the hypothetical theory of justice founded in the original position. The second half of the book addresses how actual institutions should operate given the findings of the initial theory. There are many instances, such as Rawls distinction between fair and formal equal opportunity, where Rawls claims that the purely speculative arguments of his theory can justify his claims concerning actual situations. However, as Sher argues, it is not necessarily the case that Rawls can make the connection. Rawls hypothetical theory can operate on its own. Rawls theory of just institutions is a stronger argument if he does not try and connect the two theories. The problem of desert is one example of how R awls theory of justice as fairness should be read as two theories. Rawls offers a theory of a just and well-ordered society which would distribute wealth, income, liberties, opportunities and positions of authority. He considers justice as fairness as a political -moral conception of justice. The principles of justice are two according to Ralws and these would justify a given body of social, moral and political ideas since they are congruent to our ferments convictions. Utilitarianism was first developed in the nineteenth century by the great utilitarians. Utilitarianism essentially posits that a just society is one based on achieving the greatest good, or happiness, for the greatest number of people. However, Rawls rejects Utilitarianism, for it fails to take into consideration, the distinction that exists between individuals. Since it aims at the greatest happiness and tries to maximize greatest welfare, it fails to secure individual rights. Rawls relies on the social contract tradition in its Kantian form to account for principles that would guide individuals noumenal selves, secure equal basic liberties to all and account for social values and community. In A Theory of Justice, Rawls begins with the statement that, Justice is the first virtue of social institution, meaning that a good society is one structured according to principals of justice. . Rawls asserts that existing theories of justice, developed in the field of philosophy, are not adequate: My guiding aim is to work out A Theory of Justice that is a viable alternative to these doctrines which have long dominated our philosophical tradition. He calls his theory-aimed at formulating a conception of the basic structure of society in accordance with social justice-justice as fairness. He claims that justice as fairness provides a practical political procedure, which satisfies the demand of modern democracies societies. Pluralism entailed by industrial societies is presumed to be the permanent features of modern democracies, which challenges the priority of philosophy over democracy. However, Rawls theory has received large scale attention by some well-known Academicians. Some of them have disagreed and challenged its basic assumptions. These critical appraisals, but, indicate the importance of his work if one wants to deliberate on problems of contemporary social and political theory. In this thesis will try to excavate the philosophical understanding of the Rawlsian theory of justice and also try to identify the philosophical shift in his position under the light of some of major critiques.

Existentialism Essays -- Papers Philosophy Essays Papers

Existentialism Existentialism is a philosophical movement that stresses individual existence. Human beings are totally free and responsible for their own acts. Another main idea of existentialism is the limitation of reason and the irreducibility of experience to any system. Man is not a detached observer of the world; rather, he "exists" in a special sense - he is "in the world." Stones, trees, and other objects do not share this existence, and man is open to the world and the objects in it. There is no set limit to how many choices man must make, and no particular set of rules or values one must follow. Rather, there is simply a framework in which action and choice are to be viewed, implying that there are right and wrong ways of choosing, although the individual is still completely free. First, it has been charged with inviting people to remain in a kind of desperate quietism because, since no solutions are possible, existentialists should have to consider action in this world as quite impossible. Existentialists should then end up in a philosophy of contemplation; and since contemplation is a luxury, it must evolve into a bourgeois philosophy. The communists in particular have made these charges. On the other hand, existentialists have been charged with dwelling on human degradation, with pointing up everywhere the sordid, shady, and slimy, and neglecting the gracious and beautiful, the bright side of human nature; for example, with forgetting the smile of the child. Both sides charge them with having ignored human solidarity, with considering man as an isolated being. The communists say that the main reason for this is that existentialists take pure subjectivity, the Cartesian I think, as their starting point; i... ... time, the image is valid for everybody and for our whole age. Thus, our responsibility is much greater than we might have supposed, because it involves all mankind. If I am a workingman and choose to join a Christian trade-union rather than be a communist, and if by being a member I want to show that the best thing for man is resignation, that the kingdom of man is not of this world, I am not only involving my own case-I want to be resigned for everyone. As a result, my action has involved all humanity. To take a more individual matter, if I want to marry, to have children; even if this marriage depends solely on my own circumstances or passion or wish, I am involving all humanity in monogamy and not merely myself. Therefore, I am responsible for myself and for everyone else. I am creating a certain image of man of my own choosing. In choosing myself, I choose man.

Marketing The New Car Brand

In undifferentiated strategy, it is assumed that the market is one great homogeneous unit, with no significant differences between individuals thin that market. 4. 3) Customized approach: Companies overlook customized approach to make brand profitable in market as it is strategy which is adopt to develop for each customer as opposed to each segment. This approach is dominant in market. This approach can make brand different from other car brands by giving the different requirements in assembly line. Undifferentiated marketing would be the best for England SEC.According to Blithe, undifferentiated marketing is about using a ‘scatter gun' approach (2012: 85). In the future plans we will introduce customized approach as well. By adopting this approach we can make our brand different from other car brands by giving the different requirements in assembly line for the manufacture of automobiles. The cars will not be class-leaders, and European models will offer higher standards, but the launch England SEC is at least inoffensive and should offer lots of room. 5. Positioning: Kettle (1997) says that ‘Positioning is the act of designing the company's offering and target customer's minds.Positioning is not what you do to a product; it is what you do to the mind of a prospect (Rise and Trout, 1972). To make our brand compete in racket we have to focus on some positioning strategies. Fig (AAA) According to market survey Renault has positioned their brand up, that creates a vacuum and Geol. can hold that position. As AKA, Haunted, fiat and Citroen will be the main competitors for our England SEC, so in order to penetrate in the market we have to introduce more competitive strategies. Along with providing low price and longest warranty, Geol. has to pay more focus on customer services.Therefore geol. is providing breakdown cover for three years and as geol. exclusive Geol. will provide customers with low premium or can also offer them change in their premium n h eavy months so that customer will attract to buy the car and can offer discount if they make the payment in full as one off payment. This will help Geol. to stand out than other competitors and will help to get more sales and profit. 6. Marketing Mix: The term â€Å"marketing mix† was first coined by Neil Borden, the president of American association in 1953. It is a mixture of several ideas and plans brought forward to promote a particular product and brand.The elements of marketing mix are often called the four As of marketing which are: product price promotion place Fig (AAA) This four up's concept was used in old era when choice was limited with no extra services. But now in this changing consumer marketing services with product are essential which gives rise to 5th P I. E. People. Some commentators added two more As which are physical evidence and processes. For our Geol. England SEC, we have used these 7 As as follow: 6. 1) Product: Product quality and reliability shoul d be in our mind if we are going to capture consumer market.The specification of England SEC is 0-MPH: 12. Sec; Top speed: 1 MPH; Economy: 43. Amps; ICC: 181 g/km; Kerr weight: keg; Engine type: 4 heel drive; Power: EBPP at ramp; Torque: 127 lb. Ft. At ramp; Gearbox: 5- SSP manual. Rupee's automotive fit-and-finish departments certainly don't have anything to fear from this car Our brand Geol. England SEC provides convenience and comfort, reliable performance and long warranty of 7 years to compete main competitor Aka because Ski's unique selling point is its 7-year warranty (business case studies, 2012).The SEC isn't going to threaten Rupee's class-leading family cars – but from EYE. O for a full-sized family car, no one will expect it to. 6. 2) price: Sound pricing decisions are crucial to a successful business and should be considered at both long-term strategic and short-term tactical levels. We priced our brand similar to competitor and Geol. SEC will be EYE that is chea p and affordable for the purchase of a new car. Geol. will be launched as an entry level, for money'. Geol. will providing easy finances and also provide discount to the customers who will pay the balance off in one payment. . 3) Promotion: As people in UK are not aware of our brand Geol., so we will spend a huge amount to promote by participation in automobile exhibitions, advertising on internet, swappers, magazines radio, television and by personal selling leaflets. 6. 4) Place: The place aspect of marketing mix deals with the distribution channel for products and services. In order to control the distribution channel, Geol. at the beginning will generate more automotive dealers so that the car display shops go high and people can easily approach it.We will increase the numbers of directly operated stores in order to get an access to the local markets and will also create a website in order to reserve a place in the e-commerce world. 6. 5) People: This element of marketing mix co vers the front line sales and customer service staff ho will have a direct impact on how your product is perceived. Galleys distributors will not only make their staff well-trained and knowledgeable about the product, but also there will be the right kind of people for the Job. Geol. will consider customer service as top preference. . 6) Physical Evidence: Geol. will provide as much evidence of the quality as possible. To make customer relax and confident Geol. will also offer test drive service, so the customer can have some practical evidence before buying. Geol. will ask for feedback from customers so we can develop to attract new customers. 6. 7) Processes: The process part of the mix is about being ‘easy to do business with'. Geol. will provide customer with customer help line number which will be easily accessible to the right department to solve their problem.Geol. will also design its website with update technology, which will show the availably or non-availability of the product in particular shops. These advances processes will help Geol. to attract customers because of its ‘easy-to approach' method. 7. SOOT ANALYSIS: weaknesses, opportunities and threats involved in a project or in business venture. The soot analysis for Geol. SEC is briefly described in table below: Table (AAA) 8. Recommendations: We should go for media advertising to improve brand image by spreading company policies and innovations to our consumer.Advertisement of Geol. through different channel like web, print media etc. Is also necessary. As customer today has become more cynical, time constrained and demanding therefore to deliver real customer satisfaction, our priority at launch is to have a trained representative network. Mostly customers have concerns about customer services, to get market edge we have to make and consistently keep our customer service as good as customer needs and acquirement. Geol. can target new customer through logical appraisal and feedback .We should have to customize our product according to customer desire like fancy styled alloy rims for young customers, diesel engine for customers doing high motorway mileage etc. Geol. should do engine modifications to attract wide range of customers. Geol. should not be market orientated only for capturing the consumer technology and have to do some innovation regarding car specifications like car interior/exterior design in order to compete with other car manufacturers and to capture consumer intentions. We have to widen our range as quickly as possible, probably at least a new model range every year for the next few years. 9.Summary of Days article: the Days article says that business performance depends on the advance skill in understanding the customer which has being generally approved by the marketing researcher who says the impact is high in market orientation on business performance. It is almost axiomatic that through on-going monitoring of customers, their needs, and ma rket conditions, firms adapt to develop and deliver the products and services that are valued by customers by using total quality management (TTS). This behavior, termed market orientation (MO), is now central to marketing thought and practice as a key predictor of firm performance.However, the construct continues to receive critical, largely adverse, commentary from some scholars, Hammer and Parallax (1994) argued that an MO leaves the organization open to the tyranny of the server market in which managers see the world only through their current customers' eyes and develop TTS which does not give positive output. Brother, Hilbert, and Pit (1999) suggested that being market oriented detracts from innovation. The common theme among the criticisms is that businesses pay a penalty or being market oriented.Slater and Nerve (1995) also argued that MO is â€Å"inherently entrepreneurial† because a market-oriented firm is able to anticipate and respond to the latent and emerging ne eds of customers. Mentor, and ?isomer (2002) found that MO mediated the impact of entrepreneurial proclivity on business performance. Although they advance the literature, these studies do not explicitly acknowledge or measure the proactive dimension of MO and thereby fail to respond adequately to the charge that MO is overly responsive However, significant gaps remain in responding to the critics.First, scholars present an overly positive view of responsive and proactive MO they neglect the potential costs associated with each dimension of MO that may diminish firm performance. The responsive and proactive market orientations may influence overall new product program performance through their impacts on incremental and radical innovations, respectively. This suggests that project teams working on product improvements may practice responsive MO, while those working on radical innovations practice proactive market orientation. 0. Summary of â€Å"the new consumer† article: See appendix, page 12. 11. Critical appraisal of recommendations in relation to Days article : In our recommendations we are quite agreed with Days initial statement that customers are very important and the more you know what customers want, the more you are going to do business profitably. And we also recommended that business should relate and regulate its capabilities according to customers demand. But we are not agreed with Days statement of being totally market oriented using TTS.Here we will oriented because it get distracted from innovation and that's why we recommended that Geol. should not be market orientated only for capturing the consumer market UT also should have a look over future aspects and innovations. 12. Relating critical appraisal to the new consumer: As relating new consumer to the recommendation made on the days article, we analyses baker also said that the consumer should be given be given importance as the business environment has been changed now.He said the key challenges facing consumer marketers have been thrown up by the tectonic change that has impacted the macro-marketing environment. In the shift from a production-driven to a consumption-led economy, conventional approaches to consumer marketing are not succeeding in enabling organizations to master the dynamic complexity of the new market place. These key challenges can be summarized as the need to: Address the concern of brand owners and retailers. Embrace the new consumer. Help organizations develop real consumer responsiveness. Lift marketing out of its crisis.